Fast-acting cold therapy treatment gets you back to your best. Our CBD topicals contain emu oil which penetrates the skin fast allowing for faster absorption of our soothing ingredients. Long-lasting menthol formula cools the pain for extended relief. Cannactiv improves with continued use as the CBD builds in your system for longer relief. Scientifically proven to be twice as effective as ice. Cannactiv has been helping those in pain to overcome it, and get them back to their best.